AP Photo/LM Otero

Report: Mavs File Trademarks For Luka Doncic's Nickname

January 02, 2019 - 10:32 am

DALLAS (105.3 The Fan) - The Mavericks have their eye on cashing in on the star that is Luka Doncic. 

According to attorney Josh Gerben, Dallas has filed trademarks for "THE MATADOR and EL MATADOR," the nickname that was given to the rookie by player development coach Mike Procopio. 

Per Gerben, the application filed by attorneys for the team didn't include Doncic's written consent, which is required by the U.S. Patent and Trademark Office.