Leighton Vander Esch

Tim Heitman-USA TODAY Sports

NFL Draft Generates Over $125 Million In Economic Impact To North Texas

October 15, 2018 - 12:28 pm

ARLINGTON (105.3 The Fan) - North Texas' economy got a big boost thanks to the NFL Draft being held in Arlington this year. 

The NFL announced Monday, via VisitDallas, the Draft held at AT&T Stadium in April generated a record-breaking $125.2 million for the Metroplex.

“The Draft in Dallas once again raised the bar for host cities for what has become one of the most anticipated sporting events of the year,” said Peter O’Reilly, NFL Senior Vice President, Events & Club Business Development. “We are grateful to the Dallas Cowboys, Dallas Sports Commission, and all of our partners for helping to create such a memorable event for our fans, clubs, incoming players and media.”

According to the report, a record crowd of more than 100,000 fans attended the opening day of the Draft and the NFL Draft Experience on April 26, making it the highest-ever attendance for the opening day of the draft. Overall, the 3-day event was attended by more than 200,000 fans. 

"When hosting any major event, we engage all of our region to ensure the impact of the event is truly felt for years to come. We believe the NFL Draft has been one of our most successful events, specifically, from a community engagement standpoint," said Charlotte Jones Anderson, Chief Brand Officer of the Dallas Cowboys. “Not only did the news coverage of community outreach receive more than 1 billion media impressions alone - but the draft touched more people than ever before. The NFL Draft provides one of the greatest platforms for a region to engage entire school districts, partners and communities as it’s an event that, through the game beyond the field, can make all dreams come true.”

“In addition, the economic impact that was created for the North Texas region is a direct reflection of the dynamic interest that the fans in Texas - and those who came here from all over the country - have for the NFL, AT&T Stadium, and the young men who were selected to be the future stars of our sport.”

The 2019 NFL Draft will take place April 25-27 in Nashville, TN.