A Conversation With New Cowboys Staffer Rob Davis On His Role

Mike Fisher
January 27, 2020 - 2:45 pm
 Rob Davis

© Kirby Lee-USA TODAY Sports

FRISCO (105.3 THE FAN) - My initial impression about the Dallas Cowboys' hiring of an "assistant head coach'' who has never really coached? I thought maybe new boss Mike McCarthy was hiring a man named Rob Davis as his "assistant to the head coach'' - you know, two missing words lost in translation.

But after a Monday visit with Davis here inside The Star, some clarity:

He is a "life coach'' by trade.

"It's pretty fluid right now,'' Davis, 53, told me when I asked for his "job description.'' "Mike and I have a long history and relationship. I played for him (for a decade as the Green Bay long-snapper), worked with him (in personnel in Green Bay for another decade), volunteer-coached at St. Norbert's College. But I've been a life coach for long time. Most of my post-career has been around the life-coaching space, trying to develop high-performance teams and develop young men into being better men and better players.''

So really, the former Packers director of player development Davis will be a McCarthy lieutenant and liaison around the building and into the locker room. He told me he will be connected to the leaders in the Cowboys' player programs department (Bryan Wansley), the executive wing (Todd Williams, COO Stephen Jones' right-hand man) and the scouting department (Will McClay).

"All-encompassing,' Davis said of his role, adding, "The locker room is the most important room in the building. No disrespect to any other offices, but Mike wants to make sure the locker room is operating at a high level.''

In short, this is about "culture.''

"You can have 'strategy,'' Davis said. "But as (legendary business consultant) Peter Drucker once talked about, 'Culture eats strategy for breakfast.' We're looking to bring all the pieces together. (McCarthy) put a great staff together. We know the foundation is here with the players. 

It's rich in history and tradition. So we''re looking forward to doing the best we can to bring a championship here.''

How can Davis best help Dallas achieve that goal? Maybe with the sort of "coaching'' that doesn't include a clipboard and a whistle.